Insights
Our broad-ranging expertise gives us unique insight into topics and trends that span the mortgage and real estate spectrum. Filter our collection to find the information that’s relevant to your business and role.
Navigating the Spring Market: Tips for Buying or Selling Your Home
Spring is the busiest season in real estate, with warmer weather and blooming flowers highlighting a property's best features, and buyers prioritizing home tours before family obligations. Take a look at our checklists to help buyers and sellers prepare for the upcoming busy market.
Why Buying a Home Still Makes Sense in Today's Market: A 2025 Perspective
In today's real estate landscape, potential homebuyers might hesitate to enter the market. However, despite current challenges, several compelling reasons make homeownership an attractive option. With proper planning and understanding of available options, buying a home in 2025 can be a smart investment in your future.
Beyond the Rate Drop: Helping to Future-Proof Your Lending Strategy
The recent drop in interest rates may lead to an influx of purchase and refi volume for lenders. With this shift on the horizon, learn more about positioning yourself to meet customer needs and help borrowers at scale through proper use of technology and innovative solutions.
Homebuying Trends in the United States
Discover the state of homeownership in the US, including the significant disparities across racial and ethnic lines and the challenges that homebuyers face. Learn about the importance of addressing these disparities and creating more equitable pathways to homeownership for building wealth and ensuring accessibility for all.
Debunking 7 Common Mortgage Myths
The homebuying process can be exciting, but it can also be overwhelming, especially when it comes to mortgages. There's a lot of information out there, but not all of it is accurate. In this article, we debunk some common mortgage and PMI myths to help borrowers make better informed financial decisions.
Explore the Evolving Traits of First-Time Homebuyers
Our infographic explores the characteristics and behaviors of today's first-time homebuyers, who prioritize homeownership as an important part of the American Dream despite economic and societal changes.
Loan Officers' Social Media Checklist: Best Practices to Help Build Your Brand
Loan officers can benefit from social media to connect with potential borrowers, build their brand, and establish themselves as a reliable authority in the mortgage industry. Optimizing social media profiles and posting strategies can attract new business and create lasting relationships with borrowers and business professionals. Check out our checklists to get started!
The American Dream of Homeownership Starts with Financial Literacy
As we celebrate National Financial Literacy month this April, it’s a reminder of the important role that financial literacy plays in preparing for the homebuying journey. Learn more about financial literacy for homebuyers.
4 Simple Steps for Loan Officers to Build Lasting Relationships in 2024
Using these 4 Simple Steps, Loan Officers can help their elevate business and redefine success in 2024 by building strong relationships with real estate agents, prior clients, local community organizations, and other trusted service providers.
The Millennial and Gen Z Homebuyer
Recognizing and understanding behaviors of Millennial and Gen Z homebuyers can empower loan officers and real estate agents to engage these distinct generations of homebuyers.